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These are the 10 best Super Bowl ads of 2026
Hard data from Ipsos reveals the most powerful ads of Super Bowl LX, and why they succeeded with different audiences
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Unlock your Brand’s Online Potential and Make Every Interaction Count
Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
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The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
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WIRe: Humanizing Research with AI
Ipsos’ Jacquie Matthews joins an expert panel sharing practical insights on scaling empathy, turning data into compelling stories, and staying in tune with rapidly evolving audiences.
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ViVE: Digital Health Conference
Join us as our panel of experts discuss which of the ninety-nine solutions per problem will still exist in three years, and how should investors separate signals from noise before the market does it for them?
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ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.