Search
-
Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
-
Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
-
What Worries the World – February 2021
Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.
-
Post-Pandemic Qualitative Shift & Outlook
Revisit our recorded webinar to hear learnings from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
-
Will we reenter the economy as penguins or lemmings?
Two myths from the animal kingdom can shape our preparations
-
Gender identity and sexual orientation differences by generation
New Ipsos study finds that fewer younger Americans say they are only attracted to the opposite sex when compared to older cohorts
-
[RECORDING] Recreational Boating & Fishing Foundation Marketing Workshop
The RBFF State Marketing Workshop has gone virtual! The date for this year’s Workshop is February 23-25, 2021 and Ipsos is pleased to be part of the agenda!
-
[WEBINAR] Breaking Down the Pandemic Wall
Join us for a complimentary webinar as we take a detailed look at the forces behind this so-called ‘pandemic wall’ as told through online community and social conversations.
-
A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
-
Cliff’s Take: Some Americans Are Ready To Dive Back In
Others want to take a more cautious approach.