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Fourth of July celebrations won’t be bigger this year, but most Americans plan a return to past habits
Few say they’re planning a bigger celebration now that they’re vaccinated, but a return to normal is still big for one of America’s top food and beverage holidays
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Examining the past and present of American identity
As July 4th approaches, we look at how Americans see themselves and the legacy of immigration in the country.
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What will your brand’s role be in the new morning commute?
For workers returning to some pattern of the morning commute, the new routine will bring joy, anxiety or a mix of the two.
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How can grocery brands make the hybrid evening commute simpler?
As workers adapt to new hybrid commuting models, they’ll need to manage a split schedule of evening meal strategies.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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The case for a hybrid economy
Evidence mounts that people want to keep their new routines as they also return to the world
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AcademyHealth ARM
The 2021 Annual Research Meeting once again convened virtually and continued to offer what thousands of attendees have come to expect and anticipate annually − new research, innovative methods, and robust discussions about the impact of health services research on health policy and practice.
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IFT FIRST Conference
Ipsos’ Ashley Ericksen will be taking part in a panel discussion on July 21 exploring Conflicted Consumer Demands.
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Towards more agile and efficient product testing
We explore the opportunities and limitations for small sample sizes for product testing studies.
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.