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Reuters/Ipsos Core Political Survey: General Election Tracker (10/14/2020)
Biden continues to lead over Trump in the election for president
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s
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New Study From Ipsos Unveils Brands Best Adopting In-Store Pickup, Curbside, and Delivery Offerings
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
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CRC: Insights Association Conference
Ipsos is delighted to be participating in CRC, a conference produced by the Insights Association featuring rare opportunities for client-siders to engage in candid conversations with the most innovative market researchers and data analysts in the industry today.
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Will the economy or coronavirus be the decisive issue on Election Day?
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
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Why we are susceptible to disinformation
Do populist or nativist sentiments impact the spread of fake news?
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.
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The truth about shared truth
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.