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Americans begin to test drive a "new normal"
Some people are leaving their homes as Americans grow increasingly optimistic about the state of the pandemic. But, the effects of the past year still loom large for many.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Consumers – especially wealthy ones – are ready to pay higher prices as the economy reopens
Across industries, consumer demand matches up closely with willingness to pay a higher price – good news for businesses trying to recover from the pandemic hit.
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Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behavior stick in a post COVID-19 world?
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App-based takeout surged during the pandemic. But did it drive new business, or reinforce what was already there?
Food delivery surged during the pandemic – especially third-party delivery services. Here’s how Americans used those apps.
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From Appetizers to Apps: The Rise of Tech in Food
Great food, while important, won’t be enough to guarantee success after the pandemic. Restaurants will need to constantly evolve their frictionless user experience to thrive.
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.