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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
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All candidates remain second to Trump prior to the now-cancelled Republican debate in New Hampshire
New 538/Ipsos poll also finds that a majority of Republican primary voters feel the rulings in Colorado and Maine are politically motivated
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Republicans increasingly feel Trump has the best chance at winning the presidency
Findings of a new ABC News/Ipsos poll of 1,480 Republicans and Republican-leaning Americans conducted January 16-17, 2024
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How AI, geopolitics, and sustainability are changing how we make things
From whom and where to what and how, manufacturing is at an inflection point. What the Future Editor Matt Carmichael looks at the forces shaping the future of manufacturing, from labor to logistics to brand loyalty.
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Manufacturing
From heavy industry to homegrown businesses, manufacturing is part and parcel with modern living. But new innovations and logistical challenges could transform the field — with significant consequences for brands, businesses, institutions, and consumers.
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Reuters/Ipsos Issues Survey - January 2024
Former president Donald Trump maintains his lead for the Republican presidential nomination.
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American public split on Trump removal from Colorado, Maine ballots
ABC News/Ipsos poll finds majority support criminal charges against Trump; fewer support Biden impeachment inquiry
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January 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Uptick To Begin 2024
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Shared mobility has its blueprint for the future. Can it execute?
While Americans continue to prefer personal vehicles, shared mobility solutions could soon establish themselves as an alternative or complement in the mobility landscape. Here’s what Ipsos research shows.