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Affluent Consumers: A Return to Normal?
Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
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The Uncertainty of Our New Normal: A Data Dump
What Ipsos research can tell us about our new reality
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What Will the Coronavirus Economy Look Like in the U.S.?
Consumer confidence is a lagging indicator of economic crisis, but other countries can offer a roadmap of what’s to come for the U.S.
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Americans on Social Media Rapidly Shift to Focusing on Coronavirus
Urban areas were first to begin to talk about the coronavirus on Twitter and Facebook, while focus in rural and Midwestern began in mid-March.
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COVID-19 and the Cracks in Trump’s Armor
How the coronavirus could impact Trump’s reelection chances
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Coronavirus & Behavior Change: What does this mean for brands?
As COVID-19 continues to spread, we share insights to help brands stay relevant to consumers in an increasingly unstable world.
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The Inside Track: Election 2020 March Briefing
Key highlights from March's Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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COVID-19 Impact on Shopping Habits
Top of mind association with COVID-19 are emotionally charged and opinion-driven, prompting behavioral splits around general preparedness and shopping behaviors.
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[WEBINAR] The Inside Track: Election 2020
Join the Ipsos public polling team for a monthly briefing on the data trends shaping the 2020 election.
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"The Economy Stupid" Just Got More Complicated
Heading into a tumultuous election cycle and an uncertain moment in the global economy, young and old Americans have vastly different experiences with the economy, a possible explanation for divisions in the fractured Democratic party.