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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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With sales mixed and disruption rampant, what is the future of beauty?
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
Public Opinion Polling for Public Relations, Communications and the Media
It's not just a poll. It's a platform. For 40 years, we've worked hard to build the Ipsos polling brand to mean accuracy, truth and insight. Because it matters. To us and to our clients who have something to say. Otherwise, polls are just pages filled with numbers.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
The laws of growth has called into questions many of the “known” assumptions of brand growth. This
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Be a Clown, Advertiser
Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.
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How America Pays for College
College continues to be viewed as an important investment and families are confident in how they are paying for it.
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ARF David Ogilvy Awards Gala
Ipsos is proud to be once again sponsoring the 2019 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.
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ANA Digital & Social Media Conference
Join Ipsos at the 10th annual ANA Digital & Social Media Conference featuring top CMOs and key leaders covering important topics such as AI, influencer marketing, voice, social media, chatbots, content marketing, measurement, and more!
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OTT Affluents: The New Golden Age of Video & Content
View our on-demand webinar to learn more about the consumers who are at the forefront of video and content consumption.