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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
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Ipsos Update - September 2019
Ipsos Update - September 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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With sales mixed and disruption rampant, what is the future of beauty?
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
Public Opinion Polling for Public Relations, Communications and the Media
It's not just a poll. It's a platform. For 40 years, we've worked hard to build the Ipsos polling brand to mean accuracy, truth and insight. Because it matters. To us and to our clients who have something to say. Otherwise, polls are just pages filled with numbers.
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[WEBINAR] Activating the Laws of Growth with Behavioral Science
The laws of growth has called into questions many of the “known” assumptions of brand growth. This
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Be a Clown, Advertiser
Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.