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ARF SHOPPER 2025
Join Ipsos at this special Advertising Research Foundation session designed to focus on the changing retail market, consumer behavior, retail media networks, AI, and the latest trends for the shopper landscape.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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The Heart Truth: Understanding What We Don’t Know About Cardiac Health
New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.
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More Americans are giving up
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
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It's not easy to boycott, even if you want to
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Grocery prices are up, and older Americans are most concerned
According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
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Are people feeling tariff price increases already?
An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.