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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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Shifts: How will our version of the American Dream evolve over time?
Ipsos Strategy3’s Matt Palmer considers the forces that could redefine the aspirations and markers for the now, next and future of success, self-reliance and personal impact.
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How America’s ‘stuck at home’ trend is shaping the American Dream
Yoni Appelbaum, author and deputy executive editor at The Atlantic, discusses the policies and biases that are keeping Americans “stuck” where they are.
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Why money is still core to the American Dream
Financial Health Network CEO Jennifer Tescher explores Americans’ shifting financial goals and how financial services companies and brands can help people achieve their evolving Dream.
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Why higher education remains a key driver of the American Dream
Michael Strain, director of Economic Policy Studies at the American Enterprise Institute, explains why higher education and entrepreneurship will still drive upward mobility in the U.S.
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Why helping boys and men doesn’t mean neglecting women’s issues
Richard Reeves, author of “Of Boys and Men,” discusses the economic and social challenges facing boys and men in America and how to turn them around.
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How the American Dream is shifting for entrepreneurs
Tom Sullivan, senior VP for small business policy at the U.S. Chamber of Commerce, explains the economic challenges facing small business owners today and how policymakers can support their success.
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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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Alec Tyson appointed as Ipsos Public Affairs’ lead pollster in the U.S
As the head of Ipsos Public Affairs’ polling practice in the U.S., he will oversee a world-class team as it works to provide decision-makers with actionable insights on today’s most pressing trends and trustworthy answers on the topics that will drive change tomorrow.
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Americans are getting less happy with their commutes
The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker