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Four ways to get mobile payments in stores to finally take off
Using mobile to pay at the register is promising way to replace cash, improve security, and directly access shopper data. Yet, for each benefit there are as many hurdles.
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Black Friday: Shifting its Center of Gravity
Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.
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Americans are Highly Engaged in the Arts
A Majority Believe That the Arts Promote Personal Well-Being, Help Us Understand Other Cultures in Our Community, Are Essential to a Well-Rounded K-12 Education, and That Government Has an Important Role in Funding the Arts
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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The New Delivery Economy is here to stay. Is your business ready?
You can order milk, booze, ice, travel clothes, gasoline, shoes and even grandkids for rent for delivery on-demand at the touch of a smartphone app. Enter a megatrend that Ipsos calls the New Delivery Economy.
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[WEBINAR] Bringing #CXDay to Hollywood
Have you ever been inspired by a particular movie quote? Join our complimentary #CXDay webinar for a fun-filled adventure overlaying famous Hollywood quotes with CX best practices.
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Why are Millennials skipping the baking mix aisle?
Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.