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Expectations have never been higher
Confidence in the future of the economy soars to the highest point in 19 years, but is the nation approaching a “vaccine wall?”
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Cliff’s Take: Our National Dissonance
Surging optimism is the flip side of paranoia and distrust of the system
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Home Sweet Home: How COVID Reshaped Our Sense of Place
Our latest Thought Starter explores COVID’s impact on our housing situation and choices.
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Americans favor stricter gun laws, though support has declined from 2019
New USA Today/Ipsos poll find that fewer Republicans favor stricter gun laws, Congress acting on background checks compared to previous years
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Views split on whether athletes should take a stand on political, social issues
Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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Advertising 2021: Cultural Fluency, Gender & People of Color
Revisit our webinar to hear how brands should think about cultural fluency in advertising, aligned with research approaches for guidance, benchmarking and measurement.