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Small Business Index Reaches All Time High, Positivity Toward Local Economy Major Factor
Ipsos' MetLife/U.S. Chamber of Commerce Small Business Index highest since its inception in 2017, largely due to increased optimism toward the local economy and sustained optimism across most other measures.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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Are Automakers Overlooking the Journey While Focusing on its Self-Driving Destination?
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
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Digging for Insights Podcast: Career Advice & MR Trends
Ipsos’ Lisa Gudding offers tips and advice for those interested in pursuing a market research career.
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CXPA Webinar: The Five Forces of Customer Experience
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.
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Americans Are Just as Likely to Say Their Country Is on the Wrong Track as Are People in Other Countries
...But They Worry about Different Issues
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The Future With AI in Healthcare Market Research
View our on-demand webinar to hear how AI can help you achieve more with market research.