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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
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These are the 10 best Super Bowl ads of 2026
Hard data from Ipsos reveals the most powerful ads of Super Bowl LX, and why they succeeded with different audiences
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Unlock your Brand’s Online Potential and Make Every Interaction Count
Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
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The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
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ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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Lead with confidence, with Ipsos by your side.
Product teams are drowning in data. Policy teams are under more pressure than ever to earn trust. Marketing teams are under pressure to deliver business growth.
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Marketing leaders need to deliver big. The right partner can help.
You and your company have access to more tools than ever before, many powered by AI, yet decisions feel harder to make, with stakes that grow bigger daily.
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Policy leaders are under pressure. The right partner can help.
The speed and volatility of the modern world is changing the ground beneath you daily. Policymakers, regulators and public institutions have access to more data than ever before, yet decisions feel harder to make, with stakes that grow bigger every day.