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Ipsos Global @dvisor: Global Consumer Confidence Is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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Ipsos Global @dvisor: International Travel Plans
Recent events are having a negative impact on travel plans to each one of 30 destination countries including the United States, according to an Ipsos survey of over 18,000 adults across 25 countries.
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Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
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Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
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Nearly Eight in Ten Rideshare Users Likely to Recommend Lyft
Likelihood to Recommend Jumps to 97% Among Those Who Have Used Lyft in the Past Six Months.
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One in Five Americans Could Not Afford to Pay an Unexpected Medical Bill Without Accumulating Some Debt
A Majority Believe Receiving a Large Medical Bill that they Can’t Afford is Just as Bad as Being
Diagnosed with a Serious Illness -
Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.