The Age of the Algorithm

If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?

In audience measurement world, techniques such as data ascription, data fusion and audience modelling are allowing us to collect and report more and better data, enabling us to keep pace with increasingly complex client needs. Download this paper for recent examples of how Ipsos Connect applied these techniques.

 

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