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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.
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What’s Next – Financial Services Post Pandemic Implications
COVID has increased inequality and consumers expect financial services to address it. We have a few tips.
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Convenience Stores, Gas Stations Found Bright Spots in Pandemic
With the drastic and immediate increase in demand for e-commerce, the stakes for convenience stores getting digital fulfillment right are critical.
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Americans begin to test drive a "new normal"
Some people are leaving their homes as Americans grow increasingly optimistic about the state of the pandemic. But, the effects of the past year still loom large for many.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Consumers – especially wealthy ones – are ready to pay higher prices as the economy reopens
Across industries, consumer demand matches up closely with willingness to pay a higher price – good news for businesses trying to recover from the pandemic hit.
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The Disproportionate Impact of COVID on Race/Ethnicity in America
Black/Hispanics have reported higher levels of risk for non-essential activities. This heightened sense of concern translates into real behavioral differences.
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From Appetizers to Apps: The Rise of Tech in Food
Great food, while important, won’t be enough to guarantee success after the pandemic. Restaurants will need to constantly evolve their frictionless user experience to thrive.