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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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[WEBINAR] Media in this Brave (New) World: Vaccine or Not
Join Ipsos for a complimentary virtual panel discussion exploring pandemic research and what that means for a post-vaccine, post-election, post-anything world.
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The Facebook ad wars heat up
Biden outpaces the president in Facebook ad spending in the final weeks, but the president has a long, productive trove of data to optimize his ads.
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U.S. consumer sentiment shows slight improvement
Small uptick in job-related sentiment in week before election
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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[WEBINAR] Affluent Americans 2020: Media Consumption, Purchase Intent & More
Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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A Socially Distanced Summer
Our latest Thought Starter features details on how Americans made the best of the pandemic summer, along with their anticipated holiday season purchasing behavior.