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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Affluent American Pent-Up Demand & COVID
View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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[WEBINAR] Sparking Interest: Electrification Preferences Post COVID
After our recent surge in COVID-19 cases, consumers are wary of activities and spending, but the American consumer is resilient and adapting as we wrap up summer 2020. We
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Back-to-school shopping won’t be back-to-normal anytime soon
Many parents are playing a wait and see game with back-to-school shopping as finances and school openings remain up in the air.
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The Evolution of Food Consumption: Today & Tomorrow
View our on demand webinar to hear more about the new, distinct consumer groups who are driving emerging eating occasions.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Americans are struggling amid a record-breaking economic contraction
A historic economic downturn is hurting some more than others as many people struggle to make ends meet as the government rolls back aid.
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How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.