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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
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[VIRTUAL SUMMIT] Creating Resilient Growth: Ipsos Food Industry Summit
Examine the impact Covid-19 is having on the U.S. and global food sector, with Ipsos and our industry guests.
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Growing appeal of investing in businesses from countries around the world may be dampened by the COVID-19 pandemic
The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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How Americans are Creating (Safe) Summertime Joy in 2020
Glimmers of hope and cautious optimism are helping to drive creative, albeit unconventional, plans to enjoy the warmer months.
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2020 Quirk’s Virtual Event
Hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands.
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Affluent Consumers During Covid Part 2
Read part 2 of our article exploring how brands can fulfill pent up demand.