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Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers
We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.
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[WEBINAR] Are EV Owners Charged Up About Quality?
Join us for a complimentary webinar as Ipsos’ US Quality Automotive Practice Lead, Jacob George, and the quality team share their thoughts on what quality means in the automotive world today compared to twenty years ago.
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Is safety the way to pitch autonomous vehicles?
Despite continuous advances in autonomous technology, American drivers still need more safety evidence to embrace autonomous vehicles. However, there is a path forward to broaden adoption.
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[WEBINAR] Electric Vehicles: Insights to Jump Start Demand
Consumer interest in buying EVs isn’t as great as the media is playing up, but what insight can be shared to jump start demand?
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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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When will Americans be comfortable with self-driving cars?
Ipsos Mobility Navigator Global Study reveals new vehicle owners remain steady in their interest in autonomous driving in 2021
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[WEBINAR] The Power of the African American Affluent Consumer
Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
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[WEBINAR] Do’s and Don’ts of Selling EVs: Is the Auto Industry Ready?
Join us to hear Mike Vannieuwkuyk (SVP Ipsos Automotive Advisory) and Carlos Aragón (VP Ipsos Channel Performance) as they discuss the latest findings from our 2021 EV Dealer Assessment program.
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Car Wars: When Will Autonomous Win the Race?
Which new vehicle offers – autonomous, driver assistance, connectivity – will be in demand vs. remaining more “nice to have” among today’s automotive consumers?
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.