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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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Ways digital payment options will keep Americans spending
From cashless kiosks to real-time payments, money is changing hands in new ways. Payments Dive’s Lynne Marek explains just how commerce is changing.
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Store brands hold slight edge over name brands
A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
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How political, economic and climate uncertainty will shape the future of risk
If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.
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Shifts: AI, globalization and social media
From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.
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Why our crisis plans need more focus on preparation and resilience
When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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One in four current undergraduate students are at risk of not completing college
Finances, changes in motivation, and mental health are the top reasons at risk students have considered leaving school according to Sallie Mae/Ipsos polling
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.