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There's a negative trend in words we use to describe AI creations
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
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ARF AUDIENCExSCIENCE 2025
Don’t miss out as Ipsos’ Janelle James moderates the DEI Equity & Authentic Representation Track on Day 2, March 26.
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FQ Lounge: SXSW 2025
Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Technology & Society
See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.
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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
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How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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SXSW 2025
This year, SXSW attendees will get to put a panel of futurists’ (including Ipsos’ Matt Carmichael) knowledge to the test, challenging them to audit what they know to improvise their view on the future of audience-selected topics.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Americans still have a complicated relationship with AI
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker