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Why gaming culture needs to evolve for everyone
A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.
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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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[WEBINAR] Do Americans see themselves in the content on their screens?
Media and entertainment are changing alongside America. Using newly released data, Ipsos’ Mallory Newall, Vice President of Public Affairs, and Jamie Stenziano, Senior Vice President of Media Entertainment and Platforms, will explore whether Americans feel their experiences are reflected in the stories on their screens.
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Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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ARF OTT 2023
Join Ipsos experts at the Advertising Research Foundation’s OTT 2023 Conference: Navigating the Evolving Media Landscape.
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We think entertainment is costing more, and it's impacting behavior
About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.
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[WEBINAR] Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age cohort's relationship to gaming? As these consumers age up and obtain more discretionary income, what are their spending priorities within the gaming ecosystem?