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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.
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Advertising is Out of Sync with World's Consumers
Adults across 28 countries feel advertising does not reflect the world around them
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Affluent Survey USA: Fall Release 2018
Affluents are one of the most powerful and influential target audiences across all industries, driving revenue, adoption of new technologies and experiences, and influencing purchases amongst their peers and network.
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ANA Data & Measurement Conference
Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.
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[EVENT] TMRE Conference
Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
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[EVENT] SHEconomy Summit: Power & Influence
Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.