Affluent Millennial Men: The Grooming Paradox

Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.

In Michael Baer’s article, we learn more about how, and why, brands should target millennial men for grooming products. New research confirms that millennial men are as likely as women their age to say their external appearance is extremely/very important to them, yet they don’t feel comfortable seeking advice from other men. Instead, they’re more likely to turn to their significant others… or visit stores to get ideas.

Can your brand do a better job of targeting this influential group?
Read Michael’s article now

And for more on this topic, please read our detailed point of view:
Fashion & Grooming: Shopping, Inspiration and Influence

The author(s)

  • Dorothy Advincula
    Senior Vice President, US, Head of Audience Measurement and Insights

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