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COVID-19 bolsters trust in tech brands
Discover why, post Covid-19, tech brands should maintain an understanding of users changing needs, closely monitor attitude and brand sentiment and capitalize on new behavior.
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Me and We: How brands can innovate for good
We are no longer simply looking out for ourselves; we’re looking out for our communities, our cities, our country, our world. Read how brands can innovate for good in a world of uncertainty.
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Anger Grows as Americans Become Acclimated to the ‘New Normal’
Conversations reflect renewed focus on preparation and preventative actions
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Staying close to your customers
Read why customer experience still matters amid COVID-19 and social distancing.
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Behavioral Science Insights Amidst the Covid-19 Outbreak
Three Behavioral Science Factors you should consider during a pandemic.
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London Ranks as the Top “City Brand.” Sydney Emerges in Second Place, while Paris Declines from First in 2017 to Third in 2020
London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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Americans Voice More Support for Shelter in Place Mandates While Celebrating Brands that are Contributing to the Greater Good
Ipsos U.S. Social Intelligence Weekly Tracker registers 14% decrease in conversation volume for week of March 23-29.
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Fears of Unemployment Caused by COVID-19 Impact U.S. Consumer Spending This Week
49% of consumers state they are spending less and negative sentiment is on the rise