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Insights to improve your online/mobile user experience
Improve the odds of designing a successful online experience for your customers and prospects by revisiting our UX Score Benchmark insights-filled on demand webinar here.
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Storytelling Best Practices to Drive Brand Success
Revisit our virtual workshop featuring tips on incorporating Storytelling best practices in your research to help drive brand success.
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From Purpose to Profit: Understanding the Economics of ESG
Listen to our recorded webinar to hear more about Ipsos’ innovative framework for assessing the efficacy and profitability of ESG initiatives.
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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[WEBINAR] New American Dynasties: Inside the World of Affluent Asian Americans
Please join us as we share insights about the similarities and differences among the Affluent Asian American population and how marketers can best connect with them.
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Affluent Americans Health, Wealth & Happiness
Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
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Many creators are already using AI tools in their content production
New poll conducted by Descript and Ipsos also finds that AI tools have helped produce higher-quality content and increase creativity
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Americans have mixed views on what is appropriate professional office clothing for men
New Wall Street Journal/Ipsos poll finds that age drives what Americans feel is appropriate for men to wear to the office