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We’re trending more social in our NCAA hoops plans
Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker
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Whatever the item, people don’t want to pay surge pricing for it
However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Airlines for America (A4A) / Ipsos Air Travelers in America Survey
Ipsos conducted Airlines for America annual travel survey.
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Americans are more confident about a Trump-led future except for one key topic
Americans overall are more confident about the country under Trump on a range of topics – except for access to abortion and reproductive care, according to the Ipsos Consumer Tracker
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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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2024 race for president remains tied between former President Trump and President Biden
New Reuters/Ipsos polling finds many Americans are worried about election integrity
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High-purchase cost and convenience of charging logistics remains barriers to owning an EV for Americans
Ipsos polling finds that some non-EV owning Americans are nudged towards considering an EV by improved charging infrastructure and government subsidies
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes