We’re trending more social in our NCAA hoops plans

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker

The author(s)
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab
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The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Chart showing Americans' increasing interest in the March Madness basketball tournament

Why we asked: It’s March.

What we found: As we have now trended our March Madness question across three of the last four years, we see a slight uptick in overall plans to watch the tournaments. That could be due to nothing more than the increased interest in the women’s tournament, especially this year with Iowa’s record-breaking Caitlin Clark lighting up courts everywhere she goes. 

The other thing is that we seem to be trending more toward in-person social occasions when we think about how we are going to take part in these games. That could be as simple as we started tracking this in more pandemic-y times. But regardless, what has long been a big social gathering occasion is trending further in that direction. And sorry to the 99+% of people who have already busted their brackets this March.

More insights from this wave of the Ipsos Consumer Tracker:

Whatever the item, people don’t want to pay surge pricing for it

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The author(s)
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab

Society