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Raising the Bar: Unlocking Alcohol Consumption Signals
Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.
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Americans are satisfied with their lives – except for their salaries
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Addressing consumer confusion in recycling and circular economy
Delve into the intricate world of consumer beliefs, the hurdles in attaining a truly circular economy, and the crucial role brands play in enlightening consumers.
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Many Americans have experienced buyer’s remorse
New Google/Ipsos poll finds that Americans report shopping frequently and looking for deal days to shop.
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Flights of Fancy: Affluents and their Perfect Getaway
Revisit our recorded webinar exploring Affluents’ Travel trends for 2023, including a look at how generations travel differently, why travel expenditures will differ this year, and lots more!
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Most Americans do not oppose corporate support of LGBTQ Pride
More than two in five Americans say corporations showing public support of the LGBTQ community is having a positive impact on the acceptance of LGBTQ people.
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The 3 E’s of Excellence: Ipsos Brand and CX Success
When properly orchestrated, it yields more effective Return on Advertising Spend, higher conversion, more repeat/frequency, greater retention, more advocacy, and increased share of wallet.
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Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
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What the Future: Gender
Revisit our on demand webinar discussion about the future of gender and what it means for brands, businesses, and all of us as individuals.
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[WEBINAR] Storytelling Best Practices to Drive Brand Success
Interested in learning more about how Storytelling in research can help you drive brand success?