Search
-
How to predict, measure and optimize the success of your brand
Revisit our webinar to hear new research on building successful brands by shaping expectations, integrating context and acting with empathy.
-
[WEBINAR] Creating Inclusive Digital Experiences: Accessible UX Tips & Insights
Join us for an enlightening webinar as we delve into the world of accessible user experience (UX) and the impact it has on creating inclusive products.
-
COMMERCE NEXT
Be sure to join Ipsos’ Kristyna Kanzler and CreatorIQ’s Mike Balducci to learn more about How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior
-
Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
ARF The Future of Qualitative Research Webinar
Join Ipsos’ Janelle James for an ARF Cultural Effectiveness Council webinar exploring how to conduct fast-paced, global qualitative research on topics like race, gender, sexuality, and ability, given the ongoing discourse on social justice.
-
Future Jobs to Be Done – Gender
Ipsos spins the traditional “Jobs to Be Done” framework forward with future Jobs to Be Done (fJTBD) envisioning a powerful and plausible scenario about gender through strategic foresight.
-
Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
-
How better customer experience can support stressed caregivers
With easier and more accessible customer experiences, brands can offset the stress of modern motherhood, says Ipsos’ Sarah Morrow.
-
Why brands can no longer treat women as a monolith
What feminism means to women — and society at large — is changing. Brands need to understand that diversity of perspectives among women, says Ipsos’ Mercedes Bender.
-
How men can find new purpose as a gender in ‘crisis’
Economist Ariel Binder explains why the narrative about “men in crisis” is exaggerated, and considers what the outlook on men in the workforce could mean for families and brands.