Search
-
Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
-
Americans looking forward to the end of COVID-19 restrictions
Desire to see loved ones and go to public places among most anticipated activities
-
New survey explores key benefits of zero-rating
Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
-
Cracking the Code for Voice Commerce
Read about the barriers to adoption for V-Comm and how consumer-centric solutions can help overcome these challenges.
-
Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
-
Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
-
The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
-
Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
-
Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
-
Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.