Search
-
Ipsos Marketing Enriches Path to Purchase Expertise with New Global Practice Leader
Alison Chaltas Joins Ipsos Marketing as Global President, Path to Purchase
-
[EVENT] NEXT 2017
Join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.
-
Only Half of Non-Alcoholic Fatty Liver Disease (NAFLD) Patients Undergo Complete Testing to Determine the Presence of NASH
Research to be presented at the ISPOR 22th Annual International Meeting in Boston
-
[WEBINAR] Because Real People Tell Little White Lies
The world of research is changing fast, and qualitative is more important than ever as we seek rich insights to guide action and contextualize big data.
-
[EVENT] MRMW
Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.
-
[WEBINAR] Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
-
Ethnography: An Unfiltered View of Reality
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
-
The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
-
[WEBINAR] Create, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your Innovation Process
Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized concept — letting consumers tell you which combinations yield the strongest innovations.
-
Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!