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[EVENT] MRMW
Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.
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[WEBINAR] Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
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Ethnography: An Unfiltered View of Reality
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
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The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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[WEBINAR] Create, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your Innovation Process
Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized concept — letting consumers tell you which combinations yield the strongest innovations.
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Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
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Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.
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[EVENT] The Quirk’s Event: Moving Beyond Talk
On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.
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Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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Springboard from Social Listening to Social Intelligence
Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.