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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.
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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey
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#WomenInResearch @Ipsos
Do you love a good mystery? Feel compelled to seek out the true meaning of things?
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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Public Begging an Outward Sign of National Pessimism?
Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
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Global Study Reveals Attitudes About Housing
In What the Future: Housing, Ipsos studies explore global housing
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Cliff Young Publishes 'The Resurgence and Spread of Populism'
Cliff Young, President of Ipsos Public Affairs, published a paper exploring populism in the SAIS Review of International Affair.
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A Majority of Americans Say 'Office Design and Aesthetics' Influences Their Impression of a Company
Office Design Especially Important to Younger Adults (18-34), as is Office Location and Company Website
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The Ipsos Affluent Intelligence Group Releases Fall 2017 Ipsos Affluent Survey
Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories
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Most Adults Across North America (the U.S., Mexico, and Canada) Say That They Have Watched the World Cup in the Past
Viewership in Mexico is Especially High, As Is Interest in the Sport of Soccer/Football in General