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Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Data dive: Gen Z myths vs. realities
In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
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How driving technologies are transforming the automotive industry
Revisit our recorded webinar to hear Ipsos analysis regarding which features are desired, and which don’t pique new car buyer’s interest.
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Are the latest AI safeguards enough?
Below are five charts showing where Americans stand when it comes to AI and how they feel about the new commitments AI companies have made
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Americans divided on January 6th indictment, in line with other criminal cases against Trump
New ABC News/Ipsos polling finds many view the January 6th charges as serious
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Reuters/Ipsos Survey: Despite indictments, Trump leads primary field as DeSantis loses support
Most Americans have largely made up their minds about whether the former president is guilty or innocent
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The doctor-patient relationship in the generative AI era
Five reasons why the time to act for pharma is now.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Why AI ad testing needs a human perspective
Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.