Advertising

Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.

It's often said that the face can reveal what words cannot.

Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.

Grocery Business Magazine (Page 26) January/February 2014

Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.

This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.

Social Media - it's here to stay!

How to effectively navigate current trends

"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein