Advertising

In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.

Merck and Kingsford Charcoal Earn Gold Masters of Insight Awards at 2016 ARF David Ogilvy Awards

An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.

As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.

We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.

From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014.

In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.

Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.