Advertising

As AI changes business, Ipsos insights get better results
Advertising Publication

As AI changes business, Ipsos insights get better results

In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.
AI Ads Are Good Enough — And That’s the Problem
Advertising Publication

AI Ads Are Good Enough — And That’s the Problem

AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now
From Overwhelm to Opportunity
Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.
What’s Next for OOH Advertising in America
Advertising Event

What’s Next for OOH Advertising in America

Join Ipsos at OOH MEDIA CON to hear from the brightest minds across advertising and marketing as they explore the latest trends, strategies, and innovations driving the future of the out of home advertising industry.
ARF: How to Win an ARF David Ogilvy Award
Market Research Event

ARF: How to Win an ARF David Ogilvy Award

Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application.
Why the Biggest Event Stages are Becoming Trust Play for B2B Ads
Advertising Publication

Why the Biggest Event Stages are Becoming a Trust Play for B2B brands

Check out insights and learnings from Super Bowl LX
Misfits Stories: The Power of Storytelling in Creative Effectiveness
Advertising Publication

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.
From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
The Super Bowl’s Best Ads of 2026
Advertising Events replay

2026 Ipsos Super Bowl Post-Game Show: Ads Edition!

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
Image showing a jumbotron in a crowded stadium
Advertising Publication

These are the 10 best Super Bowl ads of 2026

Hard data from Ipsos reveals the most powerful ads of Super Bowl LX, and why they succeeded with different audiences
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