Advertising

As AI changes business, Ipsos insights get better results
Advertising Publication

As AI changes business, Ipsos insights get better results

In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.
Variety
Advertising Event

[Event] Entertainment Marketing Summit

Ipsos is delighted to be participating at Variety’s conference dedicated to the entertainment industry’s evolving brand and content strategies.
girl flying
Advertising Publication

Be bold, be creative: do research!

Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
Super Bowl LIII, photo courtesy of NFL
Sports Survey

Google tops Ipsos real-time, nonconscious ranking of Super Bowl ads

Ipsos repeats its unique contextual, biometric ranking
Media Optimization
Advertising Publication

Media Optimization

Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
storytelling
Advertising Event

[WEBINAR] Storytelling in the Digital Age

This must-see webinar will help drive your advertising strategies in 2019, and beyond.
Thumbnail Image
Public opinion Survey

Advertising is Out of Sync with World's Consumers

Adults across 28 countries feel advertising does not reflect the world around them
iab logo
Brand Image Publication

Ad Quality is Job #1

This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
heartbeat
Neurosciences Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
The Science of Storytelling
Storytelling Publication

The Science of Storytelling

Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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