Affluent


Affluent Survey Publication

Los Influyentes: The Rise of Hispanic Affluents in the U.S.

Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.
Affluent Survey Publication

Sports: A sure bet to reach the affluent consumer

Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
Affluent Webinar

[WEBINAR] Los Influyentes: The Rise of Hispanic Affluents in the U.S.

Join us for our next webinar featuring Kip Davis, Director of Insights for Ipsos Affluent Intelligence and Ingrid Carrete, Director, Media Entertainment and Platforms as they share findings from our recent Ipsos Affluent Barometer and Affluent Survey on the importance of multicultural marketing to Affluent Americans.
Affluent Survey Publication

On the Road Again: Affluents and Their Joy of Travel

With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
Affluent Survey Publication

Closing the Gender Pay Gap among Affluent Americans

Affluent women have a median personal income that is 20% less than affluent men. Here’s what companies and brands can do.
Affluent Webinar

[WEBINAR] On the Road Again: Affluents and Their Joy of Travel

With COVID increasingly become less of a concern, we will explore what the “new normal” looks like for Affluent travel, and what the lasting impacts of the pandemic are on travel planning considerations.
Affluent Survey Publication

Show Me the Money: Affluent Fans & the Economics of Sports

Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
Affluent Survey Publication

Affluent & Concern For the Environment

Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
Affluent Publication

How Back-to-Office Policies Resonate Throughout the Entire Economy

Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.