Affluent

As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.

Roundtable discussion hosted by Ipsos channel performance and customer experience.

Join us to hear our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.

Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.

Join us for a complimentary webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.

Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.

Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.

We are pleased to announce the release of the Fall 2022 Ipsos Affluent Survey USA (IAS) will take place on Thursday, September 29.

Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.