Affluent

Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.

Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.

Please join us for our complimentary webinar featuring Tony Incalcatera, Chief Research Officer and Jesse Peretz, Research Director for Ipsos Affluent Intelligence as they explore a treasure trove of insights derived from research conducted in January 2022 on the most powerful purchasing cohort in the country.

Affluent Americans lead busy lives filled with work and family responsibilities. They are sought after for their advice and opinions across many subjects from financial planning to travel recommendations, luxury cars to entertainment choices.

As more and more Americans are getting vaccinated, the long awaited return to “normal” is on the horizon.

Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges

Affluents are key to a recovery from the negative impact COVID has had on our economy

Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.

View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.