Artificial Intelligence (AI)


Future-proofing careers in the age of AI: Insights for hiring, learning, and growth

Recent insights from U.S. HR executives and job seekers paint a complex picture of progress, highlighting where shared priorities align, and where real opportunity still lies untapped.
Holidays Survey

We are feeling excited, grateful and stressed about the holidays

While positive emotions are the first thing many Americans associate with the holidays, stress and worry are extremely close behind, according to the Ipsos Consumer Tracker

People don’t trust AI tools, but use them anyway

Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker

Meet Your New Respondents: Research with Synthetic Data

Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.
Consumers Survey

People are split on whether news coverage of AI is favorable

Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker

If AI use at work is growing, we don't know it.

Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.

Why do we worry so much about AI?

Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.

There's a negative trend in words we use to describe AI creations

Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.

Americans still have a complicated relationship with AI

Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker