Artificial Intelligence (AI)

But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation

Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.

One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.

Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.

Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.

Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.

Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.

Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.

Generative AI can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.