Artificial Intelligence (AI)

Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.

Join Ipsos Senior Director Shelley Yang and the ARF Organizational Insights Council to explore new research on how AI and evolving organizational structures are reshaping the future of insights and analytics.

There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.

What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.

While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.

Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.

Featuring Ipsos’ Manuel Garcia-Garcia, this session will explore how psychological frameworks can help make AI more understandable, practical, and actionable for researchers.

Hear findings from The Trust Advantage research exploring the widening "Trust Gap" and, more importantly, why trusted data is the only foundation for sustainable AI implementation.

Join us for an exclusive LinkedIn Live session, in which we will unveil the key findings of our latest Global Voices of Experience survey.