Artificial Intelligence (AI)

How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

New poll Ipsos conducted on behalf of Common Sense Media

How can I use the revolutionary technology of generative artificial intelligence to help grow my business, while still trusting that the output is safe and reliable?

How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.

How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.