Artificial Intelligence (AI)

Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.

Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.

Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker

Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.

Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.

Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.

Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.