Artificial Intelligence (AI)

Join Ipsos at the Marketing Science Institute (MSI) and the Advertising Research Foundation (ARF) two-day forum exploring the frontier of AI’s impact on marketing.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Re-imagining Product Testing with Vision AI and AI Agents

How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.

More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker

Recent insights from U.S. HR executives and job seekers paint a complex picture of progress, highlighting where shared priorities align, and where real opportunity still lies untapped.

Combining human empathy and artificial intelligence for brand growth

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

While positive emotions are the first thing many Americans associate with the holidays, stress and worry are extremely close behind, according to the Ipsos Consumer Tracker