Artificial Intelligence (AI)


Generative AI use is getting more mainstream in America

More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker
AI Survey

Half of Americans report using AI services, with information and productivity leading use cases

New Epoch AI/Ipsos poll reveals high AI engagement, diverse use cases, and emerging workplace integration
Polling Survey

What Americans agree on about AI

Below are five charts on where Americans stand on AI, where they agree, where partisan rifts could emerge, and why AI populism could be on the horizon

CX Signals GenAI

Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.

Calibrating Synthetic Confidence

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

Your Next Big Thing: How Ipsos Helps Brands Build Trust in the AI Era

AI helps you move faster. Trust helps you go further.

The Human Touch: How Trust and Human Skills Will Drive Success in the AI Future

Watch as our panel of brand leaders and Ipsos experts share why trust is the ultimate differentiator in the modern era.

THE QUIRK’S EVENT: Chicago

Hear real stories of AI wins and misses, the moments when human judgment and empathy saved the day, and how teams are blending HI + AI to move faster and think smarter.

Americans think AI is already having a profound effect on society

Americans rank AI and cybersecurity as the No. 1 and 2 advances that will have an impact on society, followed closely by advanced mobile phone tech, according to new polling from the Ipsos Consumer Tracker