Big Data

Join Ipsos’ Emmanuel Probst to learn more combining disparate data and insights to predict, measure and optimize marketing performance.

Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.

Most major stock markets are rallying this year despite trade tensions and other headwinds.

We live in an age of infobesity, where organizations are drowning in data but lacking the time and resources to identify real insight that drives decision-making.

Ipsos is pleased to be a sponsor of this year’s Data & Measurement conference presented by Google.

Advances in science, analytics and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?

Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.

Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.