Brands

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.