Brands

A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.

We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.

Join Ipsos experts from our Media & Entertainment Platforms (MEP) Service Line for our latest insights exploring consumer usage and attitudes, as well as tips for brands on ways to increase and grow consumer engagement.

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.

Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.

People have changed. The game has changed. The world has changed. Brands need to change along with it.