Brands

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.

Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.

People have changed. The game has changed. The world has changed. Brands need to change along with it.

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

Ipsos is proud to partner with the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.

Designing customer experiences that drive business success

Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.