Brands

This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!

Read our latest paper for tips and case studies about the importance of aligning brand promise with actual brand experience.

ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.

Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.