Brands

Don’t finalize your automotive marketing plan until you’ve watched this webinar.

In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.

Managing your distinctive assets is a very important element in building strong brands.

This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!

Read our latest paper for tips and case studies about the importance of aligning brand promise with actual brand experience.

ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.

Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.